Seven capabilities for physical retail marketing.
DMR coordinates local visibility, advertising, content, loyalty and retail media around your organisation and its stores. Scope, deliverables and indicators are matched to your needs and the data available.
SEO, GEO and local presence
Search visibility, AI discovery and consistent store information.
Paid search
Google Ads, Microsoft Advertising and coordinated national and local campaigns.
Paid social
Geotargeted campaigns, creative and local retail activations.
Content and editorial planning
Monitoring, content ideas by key date and category, newsletters, blog articles and the weekly plan.
CRM and loyalty
Customer data quality, segmentation, activation and retention.
Retail media
Media inventory, commercial offers, brand partnerships and measurement.
Multi-site local marketing
Shared guidelines, local autonomy and consolidated reporting: a reference point for both central and store teams.
SEO, GEO and local presence
SEO · AI answer engines · local listings
Useful store pages, current business profiles and consistent opening hours are the foundation of local visibility. We work on network information, local pages and content that answers customer searches.
GEO aims to improve how your brand is represented in AI-generated answers. Visibility depends on available sources and the systems generating those answers; it cannot be guaranteed.
Paid search
Google Ads · Microsoft Advertising · local campaigns
National and local campaigns should support each other, not compete. DMR helps define roles, territories and budgets across brands, networks and stores.
Depending on scope, this includes campaign structure, bidding guidelines, geographic targeting and reporting. Product or stock feeds are used only where the necessary data and connections are available.
Content and editorial planning
Monitoring · posts and newsletter · editorial calendar
The challenge is not just finding ideas. Teams need to identify useful updates, check their local relevance and turn them into content for the right channels.
DMR organises monitoring, content preparation and editorial planning. For shopping centres, the dashboard centralises part of this workflow. Approval and publishing responsibilities are agreed with your team.
CRM and loyalty
Customer base · segmentation · retention
Customer data becomes useful when it is reliable, segmented and activated with relevant messages. DMR helps structure customer segments, reactivation journeys and loyalty activity.
We start with the data and tools that are actually available, rather than adding more undifferentiated campaigns.
Retail media
Audience · offer design · brand partnerships
Networks and centres may have media assets that interest brands: websites, newsletters, screens or retail activations. The offer needs to be clearly defined.
DMR helps structure inventory, formats and the commercial proposition. Each format needs a clear audience, availability and measurement approach.
Multi-site local marketing
Network governance · templates · consolidated reporting
Centralising every decision slows local teams down. Leaving everything open fragments budgets and brand consistency. DMR helps define what is shared, adaptable or locally owned.
Templates, budget guidelines, responsibilities and reporting provide a practical framework for central and store teams.
Paid social
Meta · TikTok · Pinterest
A local campaign needs a clear reason to visit: an opening, offer, event or new arrival. Targeting, creative and timing are matched to the catchment area and channel.
DMR coordinates local variations and campaign reporting without treating reach, clicks and store visits as interchangeable metrics.