Digital marketing for physical retail.
Local visibility, advertising, content, loyalty and retail media: Digital Marketing Retail brings together seven capabilities for retail chains, store networks and shopping centres. We connect central strategy with local execution around the needs of physical retail.
They work with DMR
One strategy. Different local realities.
A campaign that performs for a brand does not tell the whole story at each store. A shopping centre and its retailers may target the same audiences. Connecting a store visit with a campaign also requires suitable data and a clear measurement method.
Brand and store
A campaign that works for the brand says little about its real impact in each store.
Overlapping budgets
A centre and its retailers often spend on the same audiences. Who pays for what has to be clear.
Linking the visit to the campaign
Tying a store visit to a marketing action takes the right data and a method that fits it.
DMR brings local visibility, acquisition, content and loyalty into a coherent framework, with clear responsibilities and indicators matched to the data available.
Seven capabilities for physical retail marketing.
Deliverables and indicators are matched to your needs and the connections available.
SEO, GEO and local presence
Search visibility, AI discovery and consistent store information.
Paid search
Google Ads, Microsoft Advertising and coordinated national and local campaigns.
Paid social
Geotargeted campaigns, creative and local retail activations.
Content and editorial planning
Monitoring, content ideas by key date and category, newsletters, blog articles and the weekly plan.
CRM and loyalty
Customer data quality, segmentation, activation and retention.
Retail media
Media inventory, commercial offers, brand partnerships and measurement.
Multi-site local marketing
Shared guidelines, local autonomy and consolidated reporting: a reference point for both central and store teams.
Retailer updates in one place, ready for your content workflow.
For shopping centres, the DMR dashboard brings together detected offers and events, plus content ideas by key date, category and offer for social media, newsletters and blog articles. One space per centre, every item dated and sourced.
Your team keeps the decision to publish.
Built for store networks.
We work in English and in French, from France.
Let's discuss your retail marketing needs.
Tell us about your organisation and your priority: local visibility, advertising, content, loyalty, retail media or multi-site coordination.