About Digital Marketing Retail
Digital marketing built for physical retail: retail chains, their store networks, and the shopping centres that host them.
Digital Marketing Retail is a brand specialising in digital marketing for physical retail. It brings together seven capabilities for retail chains, franchise networks, shopping centres, retail parks and landlords. The DMR dashboard supports monitoring and editorial preparation.
At a glance
| Activity | Digital marketing applied to physical retail |
|---|---|
| For | Retail chains, franchise networks, shopping centres, retail parks, landlords and asset managers |
| Capabilities | SEO, GEO and local presence, paid search, paid social, content and editorial planning, CRM and loyalty, retail media, multi-site local marketing |
| Tool | An editorial dashboard for shopping centres |
| Languages | Services in French and English. Dashboard available in French, English, Spanish and Italian. |
| Based in | Saint-Max, Greater Nancy, France |
| Website | digitalmarketingretail.com |
Our approach
We start with available sources and data. Information retains its origin and uncertainty remains visible. Activity and indicators are matched to each organisation, with human review before content is published.
Frequently asked questions
What is Digital Marketing Retail?
Digital Marketing Retail is a brand specialising in digital marketing for physical retail. It brings together seven capabilities for retail chains, franchise networks, shopping centres, retail parks and landlords. The DMR dashboard supports monitoring and editorial preparation.
Who is Digital Marketing Retail for?
Retailers running a store network, franchise networks, shopping centres and retail parks, and landlords who expect their assets to perform commercially.
What does the dashboard hold?
One space per centre, with the store directory, detected offers and events, dated and sourced, suggested posts and newsletters for approval, and Google reviews with their replies. On top of that, a calendar of key dates and content ideas week by week.
What does GEO mean?
Generative Engine Optimization. GEO aims to improve how a brand is represented in AI-generated answers. It complements search optimisation without guaranteeing a citation or position.
Which languages do you work in?
We work in French and English. The dashboard is available in French, English, Spanish and Italian.
Where is Digital Marketing Retail based?
In Saint-Max, part of Greater Nancy, France.
How can I see the dashboard?
There is no public demo. Request a demonstration through the dedicated form.